Jed Barker, a rising social media personality, has followed in the footsteps of his sister Saffron Barker and developed his own online following, with over 1.

1m followers across platforms including YouTube, TikTok, and Instagram. Since embarking on his own career, Barker has collaborated with brands including Samsung, Jack Wills, and air up, and shares a range of content including challenges and question and answer style videos, as well as often featuring his girlfriend Imogen and vlogging their adventures for his followers.